TEAM OWNERSHIP
MEET DAVE HELLER
The Modesto Roadsters are led by owner Dave Heller, a baseball operator with a track record of building winning teams, unforgettable fan experiences, and stronger community connections. From day one, Dave’s vision for the Roadsters has been bigger than baseball. He set out to build a team that reflects the pride, energy, and identity of Modesto, and to create something this city can truly call its own.
Dave is the owner of Main Street Baseball, the organization behind the Modesto Roadsters and several other professional clubs across the country. Under his leadership, Main Street Baseball has become known for high-quality family entertainment, creative promotions, meaningful ballpark improvements, and a deep commitment to the communities each team serves. The organization has earned major industry recognition, including Organization of the Year honors from Ballpark Digest, along with national praise for innovation and fan experience.
A VISION BUILT FOR MODESTO
What stands out most about Dave Heller is not just his experience, it is his belief in what baseball can mean to a city.
When the team identity was being developed, Dave pushed for something that felt authentic to Modesto. According to the club’s official announcement, he made it clear that getting the name and identity right mattered because this team is meant to be part of Stanislaus County and the Central Valley for decades to come. That commitment helped shape the Modesto Roadsters into a brand rooted in local pride, cruising culture, bright energy, and community connection.
That same intentionality carries into every part of the organization. The Roadsters are not here to be generic. They are here to be memorable, community-driven, and unmistakably Modesto.
MORE THAN AN OWNER
Dave’s role goes beyond ownership. He is the driving force behind the culture and long-term direction of the franchise. His leadership has helped establish the Roadsters as a club committed to fun, family-friendly entertainment, local partnerships, charitable support, and lasting regional impact.
He also played a direct role in bringing the team’s visual identity to life. The Roadsters brand is a direct reflection of Dave Heller’s vision, brought to life through close collaboration and hands-on creative direction every step of the way. From the earliest concepts to the final identity, Dave worked side by side with the design team to shape a brand that feels authentic to Modesto and built to last.
BUILDING SOMETHING THAT LASTS
The Roadsters are being built with long-term purpose. That means investing in the fan experience, honoring Modesto’s story, and creating a team people want to rally around for years to come.
Dave Heller’s leadership reflects that mission. He understands that a great baseball team should do more than take the field. It should bring people together, celebrate local identity, and give a community something to be proud of.
That is exactly what the Modesto Roadsters are here to do.
ABOUT MAIN STREET BASEBALL
Main Street Baseball currently manages multiple professional baseball clubs, including the Modesto Roadsters, and has earned a reputation for championship-caliber operations, creative promotions, ballpark improvement, and community impact. Across its teams, the organization is focused on delivering exceptional entertainment and building clubs that matter in the cities they call home.